Photo credit: Greenpeace.

 In a bid to stir up the pressure on Shell in Greenpeace’s campaign to stop drilling for oil in the Arctic, the environmental pressure group are targeting the world’s largest toy maker on it’s partnership with the fossil fuel giant.

A video produced for Greenpeace showing Lego figures in an Arctic environmnet being engulfed by an Arctic oil spill have gone viral. Today the video passed one million views.

No, no! Please no, LEGO! WATCH this video to see how Shell pollutes children’s imaginations #BlockShell http://t.co/BJ5tPKP4Yv
— Mark Ruffalo (@MarkRuffalo) July 9, 2014

//platform.twitter.com/widgets.js

Lego ‘everything is NOT awesome’ Greenpeace video passes the one million views mark: http://t.co/h7yzizXaLF https://t.co/ZJTk4F26TD
— Adam Vaughan (@adamvaughan_uk) July 9, 2014

VIRAL: 1 Million views for the #BlockShell Video! WATCH: https://t.co/ODTaJPWRA6 and ACT: http://t.co/XgEDmECMde #SaveTheArctic
— Save The Arctic (@savethearctic) July 9, 2014

//platform.twitter.com/widgets.js

RT @GreenpeaceUK: Oops – something’s gone wrong in LEGOland. Watch this >> http://t.co/qSCo0PlENb #BlockShell pic.twitter.com/9W9c8DTO0e
— Daryl Hannah (@dhlovelife) July 8, 2014

//platform.twitter.com/widgets.js

Anyone got any sweepstake suggestions on how long before Lego elegantly u-turn on the whole working with Shell thing? http://t.co/PtQsqMCTsQ
— James Murray (@James_BG) July 9, 2014

//platform.twitter.com/widgets.js