Yingli Solar wants to use the World Cup to make solar go mainstream

Solar panels at Brazil’s Maracanã stadium. Photo credit: Yingli Solar.

 By Anders Lorenzen

If you have been tuning into the World Cup this month, you will quite likely have seen the banner advert of Yingli Solar.

The Chinese solar manufacturer are one of the main sponsors for the Fifa World Cup, currently underway in Brazil. The company says that their objective for sponsoring the World Cup is to give solar power more exposure than it has ever had before and by doing that it wants to show the world that solar is ready to solve the world’s energy and environmental problems. They say that more than 3.5 billion people are expected to tune into the World Cup at one stage.

In a testament that solar is ready to take on other sources of energy, Yingli Solar highlighted that last year alone over 40 gigawatts (GW) of new solar capacity was added and it was lead by the world’s three largest energy consumers: China, Japan and the US.
But back to the World Cup and what according to Yingli Solar are groundbreaking solar power architecture. Yingli Solar have recently completed the installation of 15,000 solar panels at the Maracanã Stadium and on top of that are announcing they have become the first ever carbon neutral sponsor at the World Cup.

The Maracanã Stadium which was constructed in 1950 for the 4th World Cup and will be the venue for the World Cup final, has an installed solar capacity of 0.5 megawatts (MW) which will generate clean electricity for the stadium for decades to come Yingli Solar said.

Sub edited by Charlotte Paton

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One response to “Yingli Solar wants to use the World Cup to make solar go mainstream

  1. Hi,

    Thanks for the post about World Cup. Just a tip about those who don't live in countries that stream world cup online. You can use UnoTelly to remove the geoblock and stream World Cup 2014 in your country free worldcup.unotelly.com

    Like

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