Social media doesn’t buy Shell eco credentials

Photo credit: Shell via Flickr.

By Anders Lorenzen

It goes without saying that oil companies are not popular among environmentalists. But when the oil and gas major Shell posted following tweet, their social media strategists should have predicted somewhat of a PR failure:

Brendan May, founder of the Robertsbridge Group, responded with:

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While Greenpeace campaigner India Thorogood also referred to Arctic drilling:

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Comedian Chris Corcoran had this to say:

Some were simply surprised that Shell were pretending to have eco credentials:

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And finally someone who was, perhaps optimistically, encouraging Shell to change course:

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